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I S S U E T H R E E | W I N T E R 2 0 2 5

Contents

2 Letter from Owners Why Winter is the Best Time to

3 Quarterly Housing Update Sell Your Florida Home

When it comes to selling a house, many assume spring is the perfect time to list. While it’s true that buyer activity
4-5 Tax Benefits/Credit Score often picks up in spring, there’s an important detail to consider: spring also brings more competition. As many
homeowners put their properties on the market, your home may struggle to stand out.
6-7 Market & Industry News So, why sell before spring?

Listing your home during the winter months can give you a significant advantage. Historically, housing inventory
8-9 Community Give Back drops during the cooler months. With fewer homes for sale, buyers have limited options—and that’s where your
home can shine.

10-11 Division/Property Spotlight In Florida, the winter market also brings a unique opportunity with the influx of "snowbirds," seasonal residents
escaping colder climates. These buyers are often looking for vacation properties or permanent homes in the
Sunshine State, making it an ideal time to list your property.
12-13 Top Agents/Stars & Supporters Dee McDonough, owner of S&D Real Estate, emphasizes this advantage: "Florida’s winter market is unlike any

other. The combination of low inventory and the arrival of snowbirds creates a perfect storm for sellers. It’s the
14-17 Current Listings best time to attract serious buyers who are ready to invest in their slice of paradise."

Recent data from the National Association of Realtors (NAR) illustrates this trend. Over the past few years,
inventory consistently declined during winter, only to rise again as spring approached. While the overall number of
homes for sale is higher this year than in previous winters, listing now means your home will be in this year’s
winter sweet spot. By acting before the spring surge of new listings, your property is more likely to catch buyers’
attention.

Why wait for spring when you can get ahead of the curve now?

Fewer Listings = More Attention for Your Home
One of the biggest perks of selling during winter is the quality of buyers. The people house-hunting in colder
months are often motivated to make a move.
Unlike casual window-shoppers who might browse in warmer months, winter buyers are usually driven by
urgent needs, such as job relocations, expiring leases, or other time-sensitive situations. These serious
buyers are ready to act, and that’s great news for you.
Investopedia highlights this seasonal trend: “… if your house is up for sale in the winter and someone is looking at
it, chances are that person is serious and ready to buy.”

Selling your home in winter puts you in a prime position with less competition and highly motivated buyers actively
searching. Ready to make your move? Let’s connect to get your house listed and sold before the spring rush hits.

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