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WELCOME TO OUR

QUARTERLY NEWSLETTER

Dear Friends and Valued Customers,

Happy New Year! As we step into 2025, we’re reflecting on the challenges and
opportunities of the past year and looking ahead to what promises to be an exciting
year for the real estate market here in Lakeland and beyond.

The housing market in 2024 saw steady growth, with Lakeland continuing to attract
families, retirees, and professionals drawn to our city’s unique charm and central

location. Despite fluctuating interest rates, demand for homes remained strong, and
inventory levels have started to stabilize, providing a healthier balance between
buyers and sellers.

As we turn the page to 2025, we’re optimistic about what the year holds. Here are a
few key trends and expectations shaping our market:

A Strong Lakeland Market
Lakeland continues to be a hotspot for growth, with its thriving downtown, excellent schools, and convenient location between Tampa and
Orlando. We anticipate continued demand for single-family homes, especially from first-time buyers and families relocating to our area.
Interest Rates
Interest rates have gradually declined compared to previous years, and we anticipate further stabilization throughout 2025. This trend
could attract more buyers to the market while ensuring steady interest in properties for sellers.
New Construction and Development
The influx of new construction in Polk County is great news for buyers seeking modern features and amenities. However, resale homes
remain a strong competitor, often offering charm, character, and established neighborhoods that new builds can’t replicate.
Investment Opportunities
For those considering real estate as an investment, Lakeland is full of potential. Our growing rental market, coupled with steady
property appreciation, makes this an ideal time to explore income-generating properties.

As always, we’re here to guide you through the ever-changing real estate landscape. Whether you’re looking to buy, sell, invest, or
simply learn more about market conditions, our team is ready to help you achieve your goals.

Winter in Florida is a wonderful time to take stock of your real estate aspirations and prepare for the opportunities ahead. From applying
for homestead exemptions to planning home improvements that boost your property’s value, there’s plenty you can do to make 2025
your most successful year yet.

Thank you for trusting S&D Real Estate to be part of your journey. We’re incredibly grateful for the relationships we’ve built with each of
you and look forward to serving our community with the same dedication and passion in the year ahead.

Here’s to a happy, healthy, and prosperous 2025! Warm regards,
Shawn & Dee McDonough

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